Currently the Director of Marketing for a preschool childcare franchise, Creative World School, with 31 locations, Eric is a mission-oriented, marketing and creative leader, with over 12 years of marketing experience and a demonstrated track record of developing comprehensive traditional and personalized digital marketing strategies that result in positive ROI. Strong expertise in Television, paid search (PPC), programmatic ad/video display, targeted email, website development, SEO/SEM, social media advertising, retargeting, geofencing and competitor analysis. Detail oriented marketing leader that grew yearly digital revenue at ABC7 WWSB, from $460k to $1.2MM in 5 years.