Where I've Been

What I've learned from the past, guides me towards my future.

Digital Services Manager

ABC7 WWSB-TV / Gray Television

Responsible for all digital marketing products, and digital campaign execution in addition to analyzing reports to monitor the effectiveness of campaigns on a monthly basis. Leads in-house creative team in visual graphics, web design, and social media video production. Presents clients with creative concepts and visuals for advertising and brand campaigns. Developed a mobile responsive portal website that improved workflow for many departments for digital order insertions, creative requests, campaign calendars, tv copy instruction, and video production request.

Digital Sales Manager

ABC7 WWSB-TV / Gray Television

Responsible for training the sales staff on digital products, best practices, and helping them create effective digital campaigns and strategies for our clients. Held weekly reviews of accounts with Account Executives to guide reps on best practices to educate and engage current and potential customers on digital marketing and the importance of having a digital presence. Collaborated with other departments to identify unique sales opportunities to drive digital ad revenue for the station.

Marketing Director-Contract


Responsible for the development of overall marketing plan and products in additional to maintaining relationships with vendors and marketing channels. In charge of the creative department and the design of marketing materials such as print ads, digital banners and website development. Also managed the aesthetics and copy of the website to properly reflect marketing strategy.

E-commerce Digital Manager

DPMS / Remington Arms

Primary responsibilities include web development and managing online products. Generate web sales by promoting products through email marketing and designing marketing materials. Initiate customer contact by managing social media sites such as Facebook, and Twitter. Photograph product imagery for website and product catalog. Managed video productions for products and commercials. Report monthly online sales and online promotion efficiency. Use web analytics to maximize website sales potential.